Dear Vegan Traveller

Letters from vegans in Tokyo. Enjoy the wonderful Tokyo Vege life!

We've been thinking about you: landing tired and hungry, staring at labels you can't read, wondering what's in the soup.

So we read the labels, check the places, and write it all down for you, one postcard at a time.

See you soon in Tokyo,
Beji & Midorii

TRY ME
01 / READ THE LABEL

Labels

30 words that hide meat, fish, egg or milk on Japanese packs, and the ones that only look scary.

Decode a label
02 / BEFORE YOU ORDER

Heads-up

11 things no label will tell you: otoshi, dashi in the miso soup, what “vegetarian” means here.

Read the heads-ups
03 / EAT

Eat

Places checked on the ground, pinned on a map of Tokyo's 23 wards. 1 so far, more every month.

Open the map

Try a postcard

A picture on the front, everything you need to know on the back. Print any of them in A5 and keep it in your pocket.

CHECK HEADS-UP AVOID HEADS-UP

Who's writing?

MIDORII

Hi! I'm Midorii, and the tall one is Beji. We're kappas, river spirits from old Japanese stories. We've lived by Tokyo's rivers for a very long time.

BEJI

Kappas love cucumber. That's why cucumber sushi is called かっぱ巻き, kappa-maki. So you could say we've been eating plants for centuries.

MIDORII

Our human friend Cedric walks the city and checks every place in person. We write the letters. See you soon in Tokyo!